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You make thousands of decisions each day. What factors influence those decisions? Research shows that there are certain things that will trigger responses, largely based on emotion, which can give you a sort-of “mind control.

” Wouldn’t be great to know how to control someone’s mind, especially when it comes to buying your product or service? Why do we naturally associate certain products and services with certain brands or people? And also, why would a company invest so much into putting their name in front of you on a consistent basis?

The answer is impressions, there is a part of the brain that ties together the subconscious and conscious mind with the decision making process.

The result of consistent impressions is called TOMA, (Top of Mind Awarenes) in otherwords, it is the first thing that comes to mind with little to no effort. How many impressions do you think you receive on a daily basis from big companies? Everytime you hear or see an ad, that’s an impression. Why do they do it? TOMA, why do you remember a song 2 notes in without hearing the words? TOMA, Remember the commercial “Plop, Plop, Fizz, Fizz… Can you finish the rest? If you can, that’s TOMA and chances are that if you are under the age of 25 you won’t recall it because you never heard it.

Are those ads and impression valuable information for you? Maybe, maybe not. Why was it so easy for you to recall the information when you may not have heard it in years? TOMA. It is very valuable information for the companies that produce it.

You see, if we input information into the mind often enough, the mind will be able to recall it quickly and easily. That is what big advertizing firms want. For you to recall them quickly and easily when you discover you have a need, they will be the first one’s you think of to fill that need.

It is all a matter of impressions. So how can you compete against large, big budget firms? Create your own system of delivering impressions. By the way, since large advertisers can’t validate that their message was received, you have an advantage. Because your customers and prospects, know you, like you, and trust you, they will be more willing to accept information from you.

Personalized information from someone they relate to creates a much bigger impression than from someone they don’t know. That’s why sending direct mail and email consistently is so important.

So the moral of the story is to stay inside the mind to be used quickly and easily. Be part of their Top of Mind Awareness. If you can stay there, and you are offering something of value, you will thrive. When it comes time for that person to make a decision, they will think of you and all your hard work will pay off. The side benefit is that you will also be inserted into their conversations with others. As a resource who often communicates and provides a better experience, your clients will be more likely to speak highly of you when discussing a topic that is relevant to what you offer.

I hope you have truly enjoyed today’s talk on TOMA and that you were able to learn something in the process. Even if you already were aware of TOMA, but today’s topic caused something in you to want to do more.

If you would like to learn more about the Keep-in Touch System, please don’t hesitate to contact us. If you are considering a system to help you build strong, trusting relationships between you and your clients, we would love to talk with you. We look forward to hearing from you if you have any questions or comments that you would like to share. www.keep-intouch.com