The Experts
Experts in "Relationship Marketing," such as Keynote Speakers, Trainers, and Coaches for virtually every industry are saying the same thing:
"Relationships are the cornerstone of any successful business."
Building better relationships with your clients and customers is the best way to set yourself apart from your competition and hold onto your business. Every salesperson knows the value of referred leads. However, very few salespeople know how to generate a consistent supply of referred leads. And, non-relational activities like cold calling, door knocking, direct mail, and advertising are simply not as effective.
When people are in need of professional services, their first thought is to get a referral. Doctors, Dentists, Real Estate Agents, Financial Planners and Mortgage Brokers ARE relationships built through referrals.
If you want to be successful, you must have a system in place if you want to intentionally generate those referrals. A continuous stream of referrals doesn't just happen. It is created.
Principles
Keep In-Touch® supports these experts by making their philosophy doable.
- Apply the 250 x 250 rule - it is not only whom you know, but whom your clients know as well.
- Build a Database and ABC it - identify the people you know by the power and value they represent to your organization.
- Just Let Me Know - educate your clients about how you work, and invest your time and effort into their endeavors as well.
- Adopt the Keep-InTouch® System - accomplish this through regular tangible actions performed without fail.
