Why Relationship Marketing?

No More Cold Calls

The Keep-InTouch® principles challenge the old school rules of never doing business with family and friends by focusing on putting the relationship FIRST.

Building sincere business relationships with your existing network of friends, family members, and acquaintances will not only eliminate cold calling altogether, but will bring you and your company to a new level of respected business expertise.

Referrals happen at a personal level only after a professional impression has been made!

When people remember your loyalty, sincerity, and professionalism, they return business along with plenty of referrals describing their positive experience.

Why Interact with your Clients?

Client Interactions

Connecting with people is what sales people do exceptionally well. But, how do you build those connections into strong relationships when you have hundreds of existing clients to serve and your time is taken up chasing new leads?

Implement personalized client communications that affirms your client's value and grow your business from within by encouraging recommendations and referrals.

What is Permission Based Marketing?

Permission Based Marketing

Unlike direct mail or SPAM, permission based marketing works! Why, because recipients already know you and are receptive to receive your phone calls and communications. Keep-InTouch is solely based upon the permission based marketing philosophy.

Why Do You Need A System?

Save Your Self Time, Energy and Money!

Whether you like it or not, you already have a system. Websters defines system as "An organized and coordinated method; a procedure." So the truth of the matter is that you either currently have a well organized, effective and efficient system that produces great results, or you have a less organized, uncoordinated method that produces less than desired results.

Why a Keep-InTouch® system?

Building Relationships builds business and vise versa. Most business people want to build better customer relationships, but they also must continue reacting to unpredictable daily business demands. With fierce competition allowing no room for apathy towards the customer, we all need a method, a procedure, a system to better manage these relationships. Keep-InTouch® is the ultimate relationship building system because we combine solid Relationship Marketing Principles and Training and Coaching with a Communication tool (software) to help you easily achieve your objectives. Keep-InTouch® is a very well organized and very well coordinated system designed to do one thing Build Better Personal Relationship between you and your contacts. The Keep-InTouch® tool is truly a revolutionary software driven product that helps businesses and individuals implement personalized communication processes where the time consuming task of writing, graphic development, product selection, printing and delivering mail are automated for you at the click of a few buttons.

How did you get your clients?

Chances are someone provided a referral; you paid close attention and over-served them, became engaged with their every need, and secured their business and trust.

Who is doing that for your clients right now?

Are you? Someone is. Put a fence around your clients by providing consistent, quality communications that demonstrates they are a priority to you.

Are your customers yours?

They will be. You made a large investment to get them, so why not invest to keep them. As you do they become secure and will tell others about your products and services, thus keeping the door open for future communication about offers and opportunities. That's the basis for Referral Marketing and the exponential power of your database with an out-bound marketing tool.

What do you want out of your marketing?

Results! The results are in your database, but many of us set our sights on finding new outside business because we simply don't know how to get our existing customers to buy more of our products or services or refer us to others. Your clients are waiting to be empowered. They just need to know you care, which, in turn will make them more receptive to you and your business.

What are The Facts about Referrals?

Industry experts suggest that most businesses loose 10-17% of their customers every year. Analysis also proves that 62% of customers are not using all the services they could with you. Additionally, 91% say they would be happy to provide a referral, but 80% say they have not been encouraged to do so. Can you imagine the growth your business might experience if you had a system that could change these facts?

Why Be Top of Mind?

You want your name coming to mind when your customers are in a position to make a recommendation. Consistent, high quality, personalized communications creates the right image critical for gaining confidence and staying "Top of Mind".

What are the Experts Saying?

The Experts

Experts in "Relationship Marketing" such as Keynote Speakers, Trainers, and Coaches for virtually every industry are saying the same thing:

"Relationships are the cornerstone of any successful business"

Building better relationships with your clients and customers is the best way to set yourself apart from your competition and hold onto your business. Every salesperson knows the value of referred leads. However, very few salespeople know how to generate a consistent supply of referred leads. And, non-relational activities like cold calling, door knocking, direct mail, and advertising are simply not as effective.

When people are in need of professional services, their first thought is to get a referral. Doctors, Dentists, Real Estate Agents, Financial Planners, Mortgage Brokers and so on.

If you want to be successful you must have a system in place if you want to intentionally generate those referrals. A continuous stream of referrals doesn't just happen. It is created.

What are the Principles of Keep-InTouch®?

Principles

Keep In-Touch® supports these experts by making their philosophy doable.

• Apply the 250 x 250 rule - it is not only whom you know, but whom your clients know as well.
• Build a Database and ABC it - identify the people you know by the power and value they represent to your organization.
• Just Let Me Know - educate your clients about how you work, and invest your time and effort into their endeavors as well.
• Adopt the Keep In Touch System - accomplish this through regular tangible actions performed without fail.

What is the Keep-InTouch® Process?

The Process

Throughout the day, everyday, Keep-InTouch® automatically searches your database and looks for plans and actions to generate personalized, high quality electronic or print communications with your name, logo, and message. Then, importantly, mails or emails them on your behalf.

It works while you are working, sleeping, or at a ball game with you kids. It simply works until you tell it not to!

If you are in business, building relationships is the number one way to increase business.

What are the Keep-InTouch® Components?

The Components

Keep-InTouch® has four distinctive features allowing you to reach your customers:

1. Print Plans©: Utilizing variable print technology, these are personalized Cards, Letters, and Newsletters with your name, logo, signature, and message, mailed with your return address to your clients. Brilliant!
2. Action Plans©: Are a series of electronic communications or activities that are strung together to occur on a programmed schedule. Very Effective!
3. E-Plans©: These routine electronic communications allow you to keep in touch throughout the year on those special occasions. It 's automatic!
4. Web of AppreciationTM: Is an infinite array of gifts, baskets, and flowers to effectively identify those "stand-out" occasions and accomplishments.

What will Print Plans provide?

Print Plans

Print Plans automatically send high quality Cards, Newsletters and Value-Driven Letters with your photo, logo and signature to your contacts ensuring you maintain ongoing relationship building. Consistency is a critical part of building a relationship and gaining confidence. Keep-InTouch® manages your consistent communications for you, because it works even when you don't feel like it.

What is the Print Schedule?

All of our communications plans, whether print of electronic, are scheduled so that you can set them and forget them. Consistency is a critical part of building a relationship and gaining customer confidence. Keep-InTouch® completes your plans without fail.

What will Action Plans provide?

Action Plans

Action Plans signal to your clients you are taking action and importantly encourages action from your clients. Action Plans are a series of commmunication and activities that are strung together to achieve a specific goal. They can be used to establish quick and effective response and keeps those clients and prospects from slipping away. Even better, this will encourage response from your leads and clients alerting you to those you should focus on.

Action Plans are pre-written, time-released communications to:

• Effectively cycle in your new contacts
• Alert existing contacts of new developments
• Respond after a meeting...
• ...and a lot more!

What is an example of an Action Plan?

You just attended a business function or trade show. You met 20 people that may be able to use your products or services. You are now back in your office and those issues neglected during the show need your attention. Your well meaning determination to follow-up and tell these prospects they matter is slipping way. Several days pass and the opp- ortune moment to make a real impact ceases. Another group of strong prospects goes unrealized. Not any more!

What will E-Plans provide?

E-Plans

E-Plans are periodic communications that center on special occasions like birthdays and/or other dates such as daylight savings time. They can also be less frequent electronic notifications about something going on within your business. This passive outreach program can fill in the communication gaps when necessary. Several E-Plans are already pre-written and stored in your KIT library.

• Daylight Savings Time Reminders
• Birthdays & Anniversaries
• Thank-You Wishes

What is the Price of Keep-InTouch®?

System Pricing

Our system is amazingly simple and affordable.

	Setup (per-user)	Monthly (per-user)
Single User	$495.00	$39.95

What is the Price for Keep-InTouch® Multi-Users?

Multi User

Call (877) 321-6500 or send "Multi-User Inquiry" for special programs for user with 2-50 seats or more. We have exciting pricing and database programs for small companies to very large corporations.

What is the Average Price for Print?

Print Costs

Average costs per 100 pieces for the Letter - $1.20; Card - $.150; Newsletter - $1.80. This includes printing, postage, and mailing. Discounts are available for high quantities. We also have programs and pricing for companies that have special printing needs.

What Configurations of Keep-InTouch® are available?

There are many ways for the system to be set-up for you.

• Single User: One Database viewable by one user.
• Multi-User Shared: One Database Viewable by many users.
• Multi-User Individual: Multiple users, each accessing their own database.
• Multi-User Enterprise: A tree structure hierarchy that enables each manager to view all individual databases reporting to the manager.

How do you Purchase Keep-InTouch®?

Visit www.apkit.com or contact Client Care at 877-351-6500. We are happy to assist you!

What is Keep-InTouch® Relationship First Training and Coaching?

Keep-InTouch® Relationship First Training and Coaching

Always Positive is a leader in the Training and Coaching of the practical application of Relationship Marketing in any business setting. These are fun and interactive sessions that will engage the audience, present reasonable practices, and leave the attendees walking away with many practical tools.

Relationship Marketing is not simply the next fad or phenomenon, it is tried and true practices that have built solid business foundations for many individuals and companies. We don't teach you to Sell, we teach you to Serve and Relate whereby creating an environment where selling is not the issue.

We incorporate session trainers, workbooks, powerful presentations and many other tools.

What do our Trainers and Coaches present during a 90 Minute Workshop?

90-Minute Workshop

This fast paced and fun program is designed to deliver solid information to educate, motivate and initiate. Highlights include:

• What is a relationship based philosophy
• Shows how you have hundreds and hundreds of potential customers at your finger tips
• What it means to A,B,C your customers and the power behind it
• How to ask for a referral and feel you earned the right to do so
• Student workbook

What do our Trainers and Coaches present during a Full Day Workshop?

Full Day Workshop

Get ready for big changes - increased productivity, better attitudes, more team work and yes, more sales.

Our interactive six hours of training draws the attendees in with participation, education and motivation. Each of the valuable principles from the 90 minute program are included but instead of an overview, we go deep into the principles.

Additional topics include:

• Building a strategic team
• How to educate your clients
• Mutual benefit and positioning statements
• Know your sphere of influence
• Top ten components of a successful business
• Controlling your life instead of it controlling you
• And much, much more...

At the end of the training session each attendee will walk out with a written strategic plan and a new beginning.

How Can We Serve Your Training and Coaching Needs?

We provide powerful and dynamic Relationship Building training and coaching throughout the country to a wide range of audience sizes and industries every year. We would be happy to provide a quote for your specific needs. Tell us about your event.

What do our Keynote speakers present for an event?

Keynotes

If you're looking for a keynote speaker for an event we can help. Always Positive can provide keynote speakers on a variety of topics including:

• Putting the Relationship first
• Playing to win - giving you're best
• Living an incredible life
• Focus on what you have, not what you don't
• Overcoming obstacles
• Choosing your attitude

We can also customize topics for your specific event and audience. Just send in the tell me more form for additional information.