Keep-InTouch.com

With the ongoing development in the Internet, email marketing has become one of the hottest marketing resources available for small, medium, and large businesses all over the world. Whether you’ve experienced the never ending spam, which now bring forth anti-spam filters, more and more companies are finding ways to deliver legitimate opt-in email programs to maintain relationships and build prospective clients.

When getting started in email marketing, it’s important to identify a set of tasks that are measureable, so you know your efforts will provide a return.
We suggest starting here with these steps:

1. Identify your audience – Who will be receiving these emails? Do you have a database of contacts or clients you would like to connect or reconnect with? Or are you interested in leasing a list of email addresses that have request information about your product or service from a list services company?
2. What is the main message of your email – Are you asking for a response or simply giving out information to share?
3. Keep things simple – We all like attractive, intuitive, easy to read email. Be sure to keep your subject line short. It make take time to find the right words that will prompt your recipients to open the mesasge. In fact, you can test message a few subject lines and discover where you get your best responses. A long email may turn off readers, so for article references or information on products, be sure to put in a catchy subject line and link back to your website for the full article.
4. Use a service that tracks your campaigns – Keep-InTouch provides clients with both delivery and opened statistics, traceable links, and undeliverable messages so you can update your database, and move forward with follow up to the right contacts. You’ll best understand who is clicking on your message hyperlinks which usually means there’s an interest in your message.
5. Be sure to brand – Using headers and logos in your message can be just as important as the content’s message. If you’re looking for ways to make any impact, you MUST include your name, company name, contact information, and website so that people can Remember, Respond, and Refer at any time.

In conclusion, email marketing for so many small business owners seems like a monumental task. But really, it starts with just one first try. When you’re prepared with what you want to say, a fun, easy look and feel, and a simple message to trigger a response, you’re on your way to email marketing success.

Good selling!