What is my desired End Result?
Am I selling a product?
Do I want to simply generate interest?
Am I providing information to educate folks on what I offer?
Am I looking for leads?
Am I asking for referrals?

Who am I communicating with? My target audience.
Gatekeeper?
Clients?
Prospects?

What Action do am I taking?
Email
A Thank You card
A phone call follow up?

What Is My Message?
Let’s get together
Here’s what I do
100.How can I be of Service?

How do I create the message?
Here are my answers to the previous 5 questions when people start with Keep-in Touch and want to reconnect.
Reconnect with Contacts and build immediate Rapport again.
Everyone in my database I haven’t connected with in 1 month or more.
Send out a simple 4 step Action Plan to 3 emails and a phone call
I’m sorry I have lost touch but I recently put a system in place to support my ability to create mutual value.
Message is created in Action Plan.

E-plans are part of a long-term communication plan that include E-Newsletters, Holiday Touches and scheduled calender events. Setting calender events for personal reminders and important dates that happen on a recurring cycle are crucial relationship builders to any marketing and sales plan.

Here is an example of a holiday Eplan (by the way you can have multiple Eplans since the content is commonly unrelated)

Holiday,

Jan 1 Happy New Years

Feb 14 Don’t forget to get your significant other something for Valentines’ Day

March St Patrick’s Day

April Easter

and so on…..

Every month Network Marketers have 2 important days of the month. The 15 and the 30, two emails scheduled to go out on those days every month, means not forgetting to do the calls or sent the emails. Simply set them and go.

Combine that with a Monthly newsletter and your set to go.