Optimizing your HTML Email Marketing
HTML Email marketing can be a tricky business. We’ve created a quick guideline of tips you can use to optimize your designs and to get your point across to your clients and contacts as best as possible.
About Content:
1. Be Direct and Truthful. Avoid “mysterious” email subjects, try to be clear with your contacts about what they will be finding inside. This is very important in building trust and getting them to open your emails, and not sending them straight to trash.
2. Be sure to have their permission and meet your legal obligations. Remind them the reason why they are on your mailing list, and always make it easy for them to unsubscribe. Keep-InTouch® automatically adds an unsubscribe link and sender information to all outgoing email in compliance with the CAN-SPAM laws (US).
3. Keep it Relevant. Make sure to keep your content relevant to the interest of your clients.
4. Test Before sending. Make sure to check your email before it goes to your contacts. Keep-InTouch® makes this easy by providing you with a Preview button that shows you exactly what you are building or uploading. If you can, we also suggest running a quick test by sending the email to yourself before using it.
Keep-InTouch email marketing is designed for small to medium-sized businesses. Import contacts, create beautiful marketing campaigns that can be prescheduled or sent out on demand through email or printed material such as newsletters, cards or postcards.
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